You are “Your Brand”
As business owners, we have often struggled to figure out ways to build, brand, increase the profile of our online presence and consistently build better marketing strategies, customer service, sales and a company culture.
How do big organizations such as Apple, Nike or Google understand branding as they have and continue to grow?
In the entertainment industry, actors and actresses have made millions by strategically managing their brand and reputation.
No matter how far we go with our business, it always about the basics, your core values, ethics, personality, vision and goals are all part of building “Your Brand.”
“Your Brand“ is all about the first impressions of your business to your intended audience.
If it doesn’t appear to be trustworthy, ethical and resonate with your audience, you are wasting your time and energy.
You may have missed out the most important key point — you are individually unique and your most unique product is YOU. You are “Your Brand.”
“Your Brand” is the heart of your business. And the brand that you are trying to build is YOU.
When you find your authenticity, what you really are and what you want to do in service to others, you will discover “Your Brand.”
You will then have the power to influence your audience. They will want to read your emails, follow you on social media, be part of your tribe or directly contact you for support.
It t is important that you start thinking about yourself as a brand. “YourBrand.”
So, do your own personal SWOT (strengths, weaknesses, opportunities and threats),
- Identify your vision for yourself, your life and explore the plan and milestones to get there?
- What are your personal values and non-negotiables?
- What do you stand for and believe in?
- What is your personal pitch?
- What’s your niche?
- What is your feature/benefit model?
- What makes you real, authentic and believable?
- And lastly, what can you do to manage your personal brand and enhance your brand?
The digital revolution haschanged how we communicate with each other forever.
Brands can be built and destroyed in a second.
Like big Corporations, it is important that “Your Brand” needs to be identified, nurtured, marketed, invested in and looked after with a long-term view.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
– Jeff Bezos
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