A majority of digital advertising budgets are put towards search, so the ability to be competitive in this space is critical. Columnist Matt Ackley discusses how you can maximize your ROI when creating your bidding strategy for paid search. Recently, I've been talking about some very broad themes — audience marketing, programmatic, omnichannel — because [...]
Analytics help you understand your customers' experience. Attribution informs your marketing mix. For brands with multiple digital and offline marketing channels as well as cross-device campaigns and purchase paths, it's not about choosing one capability over the other; it's about both working together. Data is a game changer. But at face value, it's just data. [...]
Are you marketing on Google plus? Do people pay attention to your messages? In this article you’ll discover five ways to strengthen engagement on Google plus. Thanks to Ben Fishcher for writing this article. Discover how to improve your Google+ Marketing. #1: Follow the Formula If your intent is to encourage engagement, writing [...]
This post is a bit extraordinary because it's not about SEO or social media. Today I'll share the 10 biggest mistakes in sales. Hope you learn a lot from this article. Thanks to Grant Cardone for writing this great article. Read on. The 10 Biggest Mistakes in Sales Sales people, sales organizations and [...]
Do you want to learn how to market yourself and your business on Pinterest? Are you looking for a resource to guide your Pinterest marketing efforts? Whether you’re marketing on Pinterest as an individual or as a brand, these expert articles will show you how to build a following, optimize your pins and boards, measure [...]
