Growth Trends of Outsourcing Business Process in Australia Outsourcing is an increasingly popular business model in Australia. According to a recent market research report by IbisWorld, it’s been growing by about 1.2% per year from 2013 to 2018, with a projected revenue of 32 billion dollars [Read more]
1. Listen to your customers You might think you know what your customers want, but if you try to push an agenda on them they’ll probably be offended. Get to know your customers – they might surprise you. Ask them questions, look at their body language [Read more]
How to optimise for voice search You probably remember when Siri first came out and everyone made jokes about how comically wrong she could be, but voice-recognition technology is getting better all the time. Some experts estimate that by 2020, 50% of all searches will be [Read more]
How to raise your local SEO with video marketing More and more customers have come to expect rich content on the websites they browse. Including video on your website has many benefits that I’ve covered in other articles, but it also does a lot to maximise [Read more]
How to build Your Brand with Tutorial Videos More Aussies are watching videos than ever before – according to the Nielsen’s Digital Content Ratings, 14.7 million Australians (about 60% of the population) spent an average of more than 19 hours on YouTube during the month of [Read more]
Building brand ambassadors Your loyal customers are not only some of the biggest and most important assets your company can have, they help you in all sorts of ways beyond making purchases from your business. Many companies spend most of their time and energy on marketing [Read more]
The perfect SEO-optimized landing page and how to build it Your landing page is the part of your website that people ‘land’ on – the first thing they see when they click through from search results or another website. This usually means your homepage, although it’s [Read more]
How to build customer loyalty In our rapidly-changing modern world, businesses look to an old-fashioned value to drive their marketing strategy: Loyalty. Your loyal customers are not only important for their business, but for the business they bring you. Customers can be some of your best [Read more]
What happens when Google crawls your website? A crawler, or spider, is a piece of software that search engines use to look at the information contained in every site in the world wide web. Google has named theirs the Googlebot. It goes from link to link, [Read more]
How to Make a Good Contact Page It something that often gets relegated to the bottom of the ‘to-do’ list, but your ‘Contact Us’ page is one of the most important parts of your website. If you’re an agency or contractor it’s crucial. Maybe your blog [Read more]
