How to Plan your Local Business SEO content strategy When you search for local businesses on Google the first thing to come up (after the paid ads) is the Google local map of the area you’re searching for. The locations of top-ranked local businesses are shown, [Read more]
Why you need a business directory listing Today’s society is becoming more mobile and interconnected all the time. People’s social lives are increasingly conducted online – where once they might have asked their friends and family for recommendations, now they ask their social network, or look [Read more]
How to Get Found where Your Customers search One of the best ways to get your name out on the internet is to list your business in a local business directory. Years ago, it was the Yellow Pages in a book format, nowadays everything is online. [Read more]
How to optimise for voice search You probably remember when Siri first came out and everyone made jokes about how comically wrong she could be, but voice-recognition technology is getting better all the time. Some experts estimate that by 2020, 50% of all searches will be [Read more]
Save yourself time by only creating content that WORKS It’s well-established that one of the best ways to position yourself as the expert in your niche is to write regular blog posts – every week if possible. How do you come up with great blog [Read more]
How to make “Edutainment” videos for your website I’ve written before about why you should be using video, and hope I’ve convinced you to add it to your website and social media feeds. Maybe you see the need, but feel stuck for a topic. ‘Edutainment’ is [Read more]
How to build Your Brand with Tutorial Videos More Aussies are watching videos than ever before – according to the Nielsen’s Digital Content Ratings, 14.7 million Australians (about 60% of the population) spent an average of more than 19 hours on YouTube during the month of [Read more]
The perfect SEO-optimized landing page and how to build it Your landing page is the part of your website that people ‘land’ on – the first thing they see when they click through from search results or another website. This usually means your homepage, although it’s [Read more]
How to Make a Good Contact Page It something that often gets relegated to the bottom of the ‘to-do’ list, but your ‘Contact Us’ page is one of the most important parts of your website. If you’re an agency or contractor it’s crucial. Maybe your blog [Read more]
10 reasons why you should publish content on LinkedIn When they hear the words ‘social media’ most people think of Facebook or Twitter, but LinkedIn is a great resource for reaching high-tier professionals. According this 2012 Adweek survey, 49% of LinkedIn members have an annual household [Read more]
