You have roughly 8 seconds before your visitor leaves your website, here are the 7 most common Website Design elements we find are missing on most sites we look at.
- The banner above the fold:
Add a great benefit filled headline (what your site purpose is, what you can do for the visitor), banner image (try and get a great emotional image here) and sub-headline (Why they should do what your site does, like buy, sign up, etc.) - Clear call to action:
Use a strong call to action button with words that inspire urgency and make sure your visitors don’t have to scroll to click on it! - Credibility:
Add credibility to your site through publication and partnership logos. - Bullet points:
Use bullet points to help your audience easily digest your information quickly at a glance. Keep it simple! - Images:
Use clear beautiful images to sell your product. Don’t use images that are obviously stock images. Bonus points if you use images of human faces. - Testimonials/Reviews/Happy Customers:
Constantly gather personal testimonials from your customers and make sure you display them, keep them as original and authentic as possible, video testimonies are great value. - Contact:
Give them an easy way to contact you. Have your phone number and email address clearly visible and make sure it’s on every page and top right corner if possible. - Exit Intent Pop up:
If you don’t convert on the first try, an exit intent pop up starts a funnel that will allow you to keep marketing to your visitors.
